The Cincinnati Bengals and Fanatics introduced a major, long-term growth of their partnership, which sees Fanatics now grow to be the workforce’s stadium retail enterprise supplier working all buying locations inside Paycor Stadium. The Bengals and Fanatics have been companions since 2016, when Fanatics started working the Bengals’ on-line retail store, shop.bengals.com.
“This enhanced partnership supplies a extra holistic relationship with Fanatics that aligns with the Bengals’ aim of partnering with best-in-class firms,” mentioned Duane Haring, Bengals Director of Stadium and Occasion Operations. “Fanatics’ scale and experience within the merchandise house give the Bengals extra means to supply nice merchandise and a retail expertise that establishes the Bengals Professional Store as a premier NFL flagship retailer and the most effective place to buy Bengals gear on the town.”
Beneath Fanatics’ administration, Bengals followers will acquire entry to a deeper, best-in-class assortment of workforce and participant merchandise together with unique and expanded choices of jerseys, headwear, hardgoods and extra from main manufacturers equivalent to Fanatics, Nike, New Period, WinCraft, Mitchell & Ness, Ohio-based Homage and others. For the primary time, followers can now customise jerseys to be pressed in-store on the identical day. As well as, Fanatics will guarantee followers don’t miss the motion on the sector through its new RFID expertise, which cuts checkout instances in half and creates a fast, environment friendly buying expertise. Fanatics may even make the most of the workforce’s native NFL licenses to curate collections distinctive to the Bengals that remember each the Metropolis of Cincinnati and the Bengals’ passionate fan base.
As part of the deal, Fanatics will make a major funding to revolutionize the retail expertise on gamedays. Forward of the 2026 NFL season, Bengals followers can anticipate a renovated 11,000-plus sq. ft. in-venue main workforce retailer, with a design that authentically showcases Cincinnati and the workforce. The tech-enriched retailer may even characteristic digital panels and LED screens all through to broadcast dwell video games and unique workforce content material, creating an enticing, dynamic expertise that extends past conventional buying.
“The Cincinnati Bengals have been an distinctive accomplice to Fanatics for practically a decade and we’re thrilled to deepen our working relationship collectively,” mentioned Ed O’Brien, Fanatics SVP of Enterprise Growth. “Our shared imaginative and prescient is to create a retail expertise that matches the vitality and pleasure Bengals followers convey to each sport and be certain that everybody – from the longtime season ticket holders to the youngest members of Who Dey Nation – can discover the proper approach to showcase their workforce spirit and pleasure on gamedays and day by day.”
Fanatics is the NFL’s official e-commerce accomplice and operates the web buying platforms for 28 golf equipment. With this expanded partnership, the Bengals grow to be Fanatics’ sixteenth NFL workforce for which the corporate supplies complete omnichannel retail providers, powering each e-commerce and in-venue buying experiences.
Fanatics Commerce is a number one designer, producer, and vendor of licensed fan gear, jerseys, life-style and streetwear merchandise, headwear, and hardgoods. It operates a vertically-integrated platform of digital and bodily capabilities for main sports activities leagues, groups, schools, and associations globally – in addition to its flagship website, www.fanatics.com.
Fanatics Commerce has a broad vary of on-line, sports activities venue, and vertical attire partnerships worldwide, together with complete partnerships with main leagues, groups, schools, and sports activities organizations internationally—together with the NFL, NBA, MLB, NHL, MLS and Method 1, Cincinnati Bengals, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the College of Notre Dame, College of Alabama, and College of Texas; the Worldwide Olympic Committee (IOC), England Rugby, and the Union of European Soccer Associations (UEFA).
