Over a decade in the past, Google launched the Content API for Shopping to let retailers handle their Google Service provider Middle feed programmatically. Effectively, the brand new Merchant API is formally changing the Content material API for Procuring.
Google wrote will probably be shutting down the Content material API for Procuring on August 18, 2026. Google posted:
Along with this launch, we’re additionally saying the longer term sundown of the Content material API for Procuring. We’re dedicated to creating this transition as easy as doable and can present entry to the Content material API till August 18, 2026, after which the Content material API will likely be shut down.
With this, Google has the brand new Service provider API. Google stated this new API is a “simplified API designed that will help you handle your Service provider Middle and showcase your merchandise and your online business throughout Google with ease.”
The brand new Service provider API is now usually obtainable to all and it offers a “simplified interface designed that will help you handle your Service provider Middle accounts and showcase your merchandise at scale and with ease.” “Additionally, you will get programmatic entry to knowledge, insights, and distinctive capabilities at scale, permitting you to regulate how your online business and merchandise seem on Google,” Google added.
Inside a yr, Google will make the Service provider API the API you employ for Google Service provider Middle, because it sunsets the Content material API for Procuring. Google wrote, “The brand new interface is ready to change into the first instrument, which helps you to handle your product knowledge for each natural and advert experiences straight throughout the Service provider Middle platform. The Service provider API replaces the Content material API for Procuring as the first interface for programmatic entry.”
If you happen to need assistance migrating from the content material API, there are help docs here on that matter.
The Service provider API shouldn’t be tremendous new, it has been round since Might 27, 2024 however solely as a beta.
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