Stept Studios has executed it once more with Oakley for one of many model’s most formidable tales but, its partnership with Axiom House on the deployable visor system for NASA’s Artemis III mission. The inventive marketing campaign, led by Stept’s inventive crew and directed and edited by Warner Shaw, transforms a fancy engineering breakthrough into an inspiring visible narrative that takes Oakley’s modern prowess from excessive environments on Earth to probably the most unforgiving frontier, house.
The AxEMU visor system is designed for astronauts working within the visually difficult surroundings of the Moon, the place gentle bends otherwise and shadows run deeper. From darkness to direct photo voltaic publicity, the visor expertise shields in opposition to dangerous radiation whereas delivering the readability and safety astronauts have to navigate the lunar South Pole.
Telling this story required Stept’s inventive crew to step into the footwear of each scientists and storytellers, capturing the precision and innovation of the engineering whereas speaking the product’s efficiency in a manner that was visually arresting and emotionally resonant.
“Astronauts are athletes on a completely completely different degree,” stated Jes Stockhausen, senior supervisor world model communications at Oakley, . “Stept not solely understood that—they discovered a approach to present it. They balanced the science with gorgeous visuals, making this breakthrough in optical efficiency really feel each heroic and deeply human. The result’s a movie we’ve been proud to share, and the constructive response has been unimaginable.”
Shot throughout a number of U.S. places and elevated with putting VFX, the hero movie celebrates Oakley’s 50 years of innovation and its first step into house exploration. Alongside the full-length movie, Stept delivered a 30-second lower for broadcast and digital, and as collection of pictures, carrying the identical cinematic vitality to a wider viewers.
“Working with Oakley all the time pushes our inventive boundaries, however this marketing campaign was really particular,” stated Nick Martini, co-founder of Stept Studios. “We weren’t simply telling a model story, we had been visualising a milestone in human exploration.”
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