Holidaymakers journey the world and sometimes deliver again lovely souvenirs. Customs encounters all kinds of souvenirs, from coral and snakeskin boots to finish bear hides (together with heads) and elephant legs. Many of those finds wouldn’t be misplaced in a cupboard of curiosities—and that is exactly what the federal government company is capitalising on. With the Cupboard of Customs Curiosities, partly full of gadgets seized from holidaymakers’ baggage, Customs goals to tell travellers about what they’ll and can’t take house.
Ruth Ellerbroek, senior communications advisor at Customs, stated, “We proceed to be amazed by what we discover in passengers’ baggage. It is incredible to make use of the Cupboard of Curiosities to tell individuals about what they’ll and may’t take house.”
With its trendy design of darkish lacquered wooden, the Cupboard of Curiosities is paying homage to the traditional cupboards of curiosities well-liked from the sixteenth to the 18th centuries. The wealthy palette of various objects is showcased in a Renaissance fashion within the marketing campaign, which incorporates on-line movies, social media content material, and images for (digital) out-of-home use—displayed on screens on the airports in Amsterdam, Rotterdam/The Hague, and Eindhoven. Extra details about the objects can be discovered on the marketing campaign web site. Dutch Customs collaborated with digital inventive company Monks for this marketing campaign.
Nick Philipse, inventive director at Monks, defined, “The significance of elevating consciousness of customs laws is obvious, however how do you try this in a means that engages and even fascinates? These cupboards of curiosities are historically designed to pique your curiosity and spark dialog, and that is precisely what we wish to obtain with this marketing campaign.”
The marketing campaign, that includes movies and digital outreach, will probably be seen all through the summer season on airport screens and Customs’ on-line and social media channels.
