Japan is stepping up efforts to advertise its culinary tradition to worldwide guests in a bid to reinforce gastronomy tourism and higher assist native economies.
The federal government is focusing on annual F&B spending by inbound vacationers of 4.5 trillion yen (US$28.6 billion) by 2030. The initiative, led by the Ministry of Agriculture, Forestry and Fisheries (MAFF), promotes rural journeys, farm stays and agricultural experiences, in collaboration with the Japan Tourism Company and Japan Nationwide Tourism Group.
With 1.6 trillion yen in F&B spending recorded by worldwide guests in 2023, there may be nonetheless some strategy to go to achieve the objective. Nonetheless, a 21 per cent year-on-year improve in arrivals within the first half of 2025 is fuelling optimism.
Savor Japan, an internet site launched by MAFF to encourage travellers to “discover regional flavours” goals to showcase lesser-known culinary experiences, particularly in areas much less frequented by worldwide vacationers. Customers can search by area or by class, together with meals, surroundings, actions and sightseeing.
In Shizuoka Prefecture, guests can decide and grill shiitake mushrooms at Shiitake Mushroom Village, or discover the Amagi mountains of Izu, dwelling to Japan’s largest cultivated space for water wasabi and designated a Globally Essential Agricultural Heritage System.
For the extra adventurous, actions embrace electrical kick scooter excursions within the port city of Abashiri, jap Hokkaido, the place contributors can observe fishermen unloading salmon and scallops whereas studying about native fishing traditions.
