Skims is teaming up with League One Volleyball.
Skims
Skims is deepening its ties in ladies’s sports activities with a brand new partnership in League One Volleyball.
The favored undergarments model began by star Kim Kardashian and Swedish entrepreneur Jens Grede will change into the official loungewear, intimates and sleepwear companion of the rising volleyball league. They didn’t disclose the scale of the deal.
The partnership comes as Skims has been ramping up its efforts within the ladies’s sports activities class. In February, the corporate introduced it was teaming up with Nike because it seems to win over extra ladies and tackle competitors similar to Lululemon, Alo Yoga and Vuori.
League One Volleyball — or LOVB, pronounced “love” — was based in 2020 and consists of the biggest neighborhood of youth volleyball golf equipment within the nation. LOVB launched knowledgeable league in January.
“This partnership with LOVB is an thrilling alternative to broaden our attain on the intersection of vogue, tradition and sports activities,” stated Grede, co-founder and CEO of Skims.
Skims stated as a part of the deal, the model can even take part within the LOVB neighborhood, together with athlete-driven occasions and leaguewide activations. The model stated it plans to assist elevate the voices of feminine athletes of all ranges and spotlight volleyball’s development throughout the U.S.
“Collectively, we look ahead to inspiring confidence and empowering athletes at each stage via progressive merchandise, neighborhood activations, and storytelling that celebrates the athletes on and off the court docket,” Kardashian, co-founder and chief artistic officer of Skims, stated in a press release.
Skims sees big potential in volleyball, calling it “America’s subsequent main sports activities league.” Lately, the game has seen big upticks each in followers and tv scores.
In 2023, 92,000 followers recorded the largest-ever crowd for a ladies’s sports activities occasion when the Nebraska Cornhuskers’ ladies’s crew took on the Omaha Mavericks.
The 2024 Girls’s NCAA Volleyball Match was the most-consumed ever for ESPN, with greater than 1.3 billion minutes watched throughout its platforms, in keeping with the community. The whole thing of the NCAA Girls’s Volleyball Match completed up 41% yr over yr, ESPN stated.
In Might 2024, ESPN secured the media rights for League One professional matches.
“Partnering with Skims is an unimaginable milestone for our league and golf equipment,” stated Michelle McGoldrick, LOVB’s chief enterprise officer. “Collectively, we’re not solely supporting our exceptional athletes on their journey to turning into family names, but additionally serving to to encourage the following era of gamers and followers.”
