Manufacturers are spending tens of tens of millions of {dollars} investing within the metaverse.
Gucci, Nike, Burberry and Walmart are simply a number of the firms shopping for up digital land as a method to promote their merchandise.
Almost $2bn has been spent up to now 12 months on metaverse actual property, in accordance with analysts.
Nevertheless it’s not simply huge companies turning to digital actuality: some artists and smaller companies imagine this new know-how is the way forward for retail, and are making merchandise which may solely be bought throughout the metaverse.
This movie is from Click on – the BBC’s weekly know-how present.
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