Key stat: The bulk (80.9%) of worldwide retail media advert spend will happen in China and the US this yr, in keeping with a March 2025 EMARKETER forecast.
Past the chart:
- China has the world’s largest marketplace for retail media advert spend, in keeping with our “Worldwide Retail Media Ad Spending 2025” report.
- Exterior of China and the US, the remainder of the world’s share of retail media advert spend will develop slowly over the following few years, bolstered by markets within the UK, Germany, and Canada.
Use this chart: Marketers and media strategists ought to begin increasing finances planning past China and the US, particularly into fast-growing retail media markets. Retail platforms in areas like Latin America and Southeast Asia might provide much less competitors and extra progress potential, particularly for manufacturers seeking to set up an early footprint.
Associated EMARKETER stories:
Observe: All numbers are EMARKETER estimates. Examples of in-store retail media embody interactive retail shows on the entrance of the shop, checkout, finish caps, cooler aisles, and good carts; at fuel stations (e.g., GSTV video adverts); at Volta and different electrical automobile charging stations; and on the Redbox kiosks.
Methodology: Estimates are based mostly on the evaluation of varied parts associated to the advert spending market, together with macro-level financial circumstances, historic developments of the promoting market, historic developments of every medium in relation to different media, reported revenues of main advert publishers, estimates from different analysis corporations, knowledge from benchmark sources, client media consumption developments, client system utilization developments, and EMARKETER interviews with executives at advert companies, manufacturers, media publishers, and different trade leaders.
