BUELLTON, Calif. – Some useful insights on touring within the Santa Ynez Valley is being offered to tourism and hospitality leaders.
Go to Santa Ynez Valley CEO, Shelby Sim, is utilizing new information to be taught the habits of those that are coming and going within the space. Additionally it is exhibiting how lengthy they’re staying and an estimate of how a lot cash they’re spending.
This info is important to plans for advertising and marketing and in addition occasion planning going ahead.
A presentation was made by DATFY.
The knowledge was gathered for communities within the valley equivalent to Los Olivos, Los Alamos, Solvang, Santa Ynez and Buellton.
Information was gathered partially by way of geolocation providers from cell telephones.
In 2024, the lodge occupancy was at a median of 68 p.c, with the busiest months being June, July and August – December a robust month as nicely.
80 p.c had been one-day guests, 20 p.c had been in a single day.
A lot of the guests (85.5 p.c) had been coming from California. Los Angeles leads the way in which, adopted by Santa Barbara, San Francisco and San Diego. Los Angeles guests spend a median of $233 all through their journey.
The purpose is to transform the one-day customer to an in a single day customer.
The typical customer is 45-65 years outdated, with common revenue of $100,000 or extra.
The info exhibits guests go to downtown areas, to arts and leisure, their resorts and eating places.
(Extra particulars, pictures and video might be added right here later as we speak)
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