A brand that represents the voice of French universities
The brand new brand that accompanies this title shift needed to protect the graphic impression of the previous acronym brand “CPU”. On the identical time, a powerful symbolism wanted to be created to precise the brand new imaginative and prescient of the affiliation. To realize this goal, Graphéine designed an emblematic monogram. This monogram embodies France Universités by combining the form of the letter “F” – representing the French territory – with an abstraction of a college amphitheatre’s benches. Thus, this emblem modernises and revitalises the symbolism of the primary brand created in 1995.
The brand is a dynamic form with aptitude. Its institutional and energising crimson color marks a break with the blue of the earlier visible identification. Its easy and putting form adapts completely to all of France Universités’ communication media.
The brand new visible identification of France Universités now ensures a greater illustration of the establishments and their range with the ambition to raised promote the French college mannequin in Europe and on this planet.
