Celebrating sustainability and neighborhood at FIELDTRIP areas, Firm’s Zero-Waste Impressed® mission grows past the greenhouse
BELVIDERE, NJ — Edible Backyard AG Included (“Edible Backyard” or the “Firm”) (Nasdaq: EDBL, EDBLW), a frontrunner in managed setting agriculture (CEA), regionally grown, natural, sustainable produce and merchandise, introduced a particular Earth Day collaboration with its Culinary Advisor, James Beard Award-winning Chef JJ Johnson, and his acclaimed FIELDTRIP eating places. In celebration of Earth Day, friends visiting any of FIELDTRIP’s three New York Metropolis areas—Rockefeller Heart, Morningside Heights, or Harlem—on April 22 will obtain a complimentary USDA Natural potted herb, courtesy of Edible Backyard. This initiative is designed to advertise sustainability, meals fairness, and neighborhood engagement—aligning with Edible Backyard’s mission to offer sustainably grown, regionally sourced produce, and Chef JJ’s dedication to creating culturally impressed, community-rooted delicacies accessible to all.
“Earth Day is a robust reminder of the accountability all of us share to guard the planet,” mentioned Jim Kras, Chief Government Officer of Edible Backyard. “We needed to supply one thing that not solely celebrates sustainability but in addition empowers individuals to convey it into their very own properties. A dwelling potted herb is greater than only a present, it’s one thing that may be planted, nurtured, and loved time and again, providing a small however significant approach to make sustainability a part of on a regular basis life. This initiative displays our broader dedication to Edible Backyard’s Zero-Waste Impressed® mission, which integrates sustainable farming practices, native distribution, and eco-conscious packaging to cut back environmental impression. By teaming up with Chef JJ and FIELDTRIP, we’re delivering that mission on to the neighborhood in a tangible and flavorful manner.”
Chef JJ Johnson, identified for his artistic fusion of world flavors and his dedication to sustainability, sees this collaboration as a pure extension of his mission to make scrumptious, ethically sourced meals accessible to all.
“I’ve all the time believed that contemporary substances are the muse of nice meals,” mentioned Chef JJ Johnson. “When individuals begin with one thing contemporary, vibrant, and lively—like a dwelling herb—it naturally elevates your complete cooking expertise. Partnering with Edible Backyard to provide away potted herbs this Earth Day is a approach to encourage individuals to cook dinner extra at residence, to waste much less, and to suppose extra deliberately about the place their meals comes from and the way it’s grown. There’s something highly effective about having the ability to nurture an herb, decide it contemporary, and use it to taste your favourite dish. We hope this initiative encourages a deeper connection to sustainability, self-sufficiency, and a renewed appreciation for utilizing contemporary, pure substances in on a regular basis meals.”
ABOUT CHEF JJ JOHNSON
JJ Johnson is an award-winning chef, TV Character, and Creator finest identified for his barrier-breaking delicacies knowledgeable by the Caribbean flavors of his upbringing. His groundbreaking work has earned him quite a few accolades, together with a prestigious James Beard Basis Ebook Award and recognition on the Nation’s Restaurant Information Energy Listing twice. He has been featured on a number of tv reveals, together with his tv present, ‘Simply Eats with Chef JJ,’ on CLEO TV. Chef JJ’s cookbook, “The Easy Artwork of Rice: Recipes from Across the World for the Coronary heart of Your Desk,” was listed as considered one of New York Instances Greatest Cookbooks in 2023.
He’s the chef and founding father of FIELDTRIP, a made-to-order rice bowl store that debuted in 2019 with three areas in NYC and one within the Bahamas, Atlantis Paradise Island. Chef JJ highlights rice as a hero ingredient and showcases it in recipes sourced from world wide. As one of many solely fast-casual eating places on Esquire’s “America’s Greatest New Eating places” checklist in 2020, FIELDTRIP makes use of sustainable substances and ethically sourced greens and proteins, making a flavorful and numerous eating expertise.
JJ Johnson not too long ago took on the position of Culinary Inventive Director of Blue LLama, a jazz membership in Ann Arbor, Michigan, and has launched an idea with Surprise known as Bankside, which brings the oasis of the Atlantic Shore to New Yorkers and New Jerseyians’ doorsteps.
Chef JJ is a thought chief, neighborhood champion, meals justice, and fairness advocate. He’s presently concerned with organizations together with Rethink Meals, Harlem Grown, and Pals of the Kids the place he makes use of his platform to evolve the culinary trade.
ABOUT EDIBLE GARDEN®
Edible Backyard AG Included is a frontrunner in managed setting agriculture (CEA), regionally grown, natural, and sustainable produce and merchandise backed by Zero-Waste Impressed® subsequent technology farming. Supplied at over 5,000 shops within the US, Caribbean and South America, Edible Backyard is disrupting the CEA and sustainability know-how motion with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software program and Self-Watering in-store shows. The Firm presently operates its personal state-of-the-art vertically built-in greenhouses and processing amenities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a community of contract growers, all strategically situated close to main markets within the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software program optimizes rising in vertical and conventional greenhouses whereas looking for to cut back pollution-generating meals miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering show is designed to extend plant shelf life and supply an enhanced in-store plant show expertise. The Firm has been named a FoodTech 500 firm by Ahead Fooding, a number one AgriFoodTech group. As well as, Edible Backyard can also be a Giga Guru member of Walmart’s Undertaking Gigaton sustainability initiative. Edible Backyard can also be a developer of substances and proteins, offering an accessible line of plant and whey protein powders below the Vitamin Method® and Vitamin Whey® manufacturers. As well as, the Firm’s Kick. Sports activities Vitamin line options premium efficiency merchandise that cater to at present’s health-conscious athletes on the lookout for cleaner labeled, higher for you choices. Moreover, Edible Backyard provides a line of contemporary, sustainable, and purposeful condiments equivalent to Pulp fermented connoisseur & chili-based sauces and Edible Backyard’s Pickle Social gathering – contemporary pickles & krauts. For extra info on Pulp merchandise go to https://www.pulpflavors.com. For extra info on Vitamin Whey® merchandise go to https://vitaminwhey.com. For extra info on Edible Backyard go to https://ediblegardenag.com.
Ahead-Trying Statements
This press launch accommodates forward-looking statements, together with with respect to the Firm’s progress methods, the Firm’s capacity to enhance its monetary outcomes, and efficiency as a public firm. The phrases “consider,” “design,” “anticipate,” “intend,” “goal,” “search,” “technique,” “will,” and comparable expressions are supposed to determine forward-looking statements. These forward-looking statements are topic to a variety of dangers, uncertainties, and assumptions, together with market and different situations, the Firm’s capacity to attain its progress goals, and different components set forth within the Firm’s filings with the Securities and Alternate Act Fee, together with the Firm’s annual report on Type 10-Ok for the yr ended December 31, 2023 and subsequent quarterly studies. Precise outcomes would possibly differ materially from these specific or implicit within the forward-looking statements. The Firm undertakes no obligation to replace any such forward-looking statements after the date hereof to adapt to precise outcomes or adjustments in expectations, besides as required by legislation.
