The Affiliation of Universities and Schools Canada (AUCC) has turn into Universities Canada / Universités Canada, after rebranding final month and altering its identify for the primary time in 50 years.
Universities Canada, a nationwide voice for Canadian universities which has 97 member establishments, has undergone a re-branding as a way to spotlight its function in supporting universities’ contribution to Canada.
“We chosen a reputation that works nicely in Canada’s each official languages”
Talking to The PIE Information, Helen Murphy, assistant director of communications at Universities Canada, stated: “Our aim was to undertake a brand new identify that will mirror extra clearly who we’re and what we stand for.”
She added: “As nicely, we chosen a reputation that works nicely in Canada’s each official languages.”
Working with the federal government in addition to in the private and non-private sectors, the thought for the organisation was created in 1911, with 2011 being its one centesimal anniversary.
Universities Canada advocates for greater training alongside collaborating within the growth of public coverage surrounding the sector. It additionally manages scholarships and worldwide programmes.
In an announcement, Paul Davidson, president of Universities Canada / Universités Canada stated that the change marks a brand new period for the affiliation.
“Our new identification actually displays the progressive, targeted and dynamic nature of our organisation, our work and our individuals,” he stated.
“We’re articulating extra clearly who we’re and what we stand for.”
The change of identify to Universities Canada mirrors different worldwide organisations, like Universities Australia and Universities UK, who even have comparable advocacy-based roles.
“The motivation wasn’t to align with the names of worldwide counterparts,” stated Murphy.
“However this alignment highlights the worth of this kind of clear and concise branding.”
