The Embassy of the Republic of Indonesia not too long ago hosted a high-impact networking occasion, bringing collectively main journey brokers to debate India’s rising outbound travel trends and Indonesia’s plans to draw extra Indian guests. The occasion highlighted India’s place as Indonesia’s largest market in South & Central Asia and the sixth greatest supply of worldwide guests, with 710,688 Indian arrivals in 2024, surpassing the annual goal of 488,568 by a major margin.
For 2025, Indonesia’s Ministry of Tourism has set an bold goal of welcoming 918,480 Indian vacationers, constructing on the 17 per cent development witnessed in 2024, largely pushed by the introduction of direct flights from India. To realize this, the nation is rolling out a complete technique that features journey exhibitions, gross sales missions, collaborations, and unique familiarization journeys.
A various archipelago awaits
Indonesia is actively selling its high locations to Indian travellers, together with 5 super-priority locations ready for sustainable eco-tourism:
– Bali: Famend for its pure magnificence, pristine seashores, and wealthy cultural heritage.
– Jakarta: A vibrant cosmopolitan hub providing a mixture of modernity and custom.
– Lake Toba: The world’s largest volcanic lake, surrounded by gorgeous landscapes.
– Borobudur: A UNESCO World Heritage Web site and the most important Buddhist temple on the earth.
– Mandalika, Lombok: A rising luxurious resort vacation spot with pristine seashores.
– Labuan Bajo: House to the long-lasting Komodo Dragon and a gateway to world-class diving spots.
On the occassion, Ina Krishnamurthy, Ambassador of the Republic of Indonesia to India, expressed her enthusiasm for the rising curiosity from Indian travellers. “We’re thrilled to see such a optimistic response from the Indian journey trade. With direct flights now obtainable by means of Air India and IndiGo, touring to Indonesia has develop into extra handy than ever. We encourage Indian travellers to discover not simply Bali but additionally the numerous different treasures our archipelago has to supply,” she mentioned.
Direct flights from India have performed an important position in boosting vacationer numbers. At the moment, IndiGo operates flights from Mumbai to Jakarta and Bengaluru to Bali, whereas Air India provides direct flights from Delhi to Bali.
Indonesia’s digital platform for the Digital Visa on Arrival (e-VoA) has additional simplified the visa software course of for Indian travellers. The e-VoA permits guests to use for a 30-day visa on-line, which might be prolonged for one more 30 days at native immigration workplaces. The price for the e-VoA is 500,000 IDR (roughly USD 34), making it an reasonably priced and hassle-free choice for Indian vacationers.
Moreover, Indonesia’s Ministry of Tourism has proposed its authorities to permit visa free entry for vacationers from 15 distinguished tourism supply markets, which incorporates India as effectively. This initiative, as soon as accredited, is anticipated to additional ease journey and appeal to extra guests from these international locations.
As Ambassador Krishnamurthy aptly put it, “Indonesia provides a wealth of experiences that cater to each kind of traveler. From luxurious resorts to cultural landmarks and pure wonders, our archipelago is a treasure trove ready to be explored. We sit up for welcoming extra Indian travelers and creating unforgettable recollections for them.”
Indian travellers are significantly drawn to Indonesia’s seashore golf equipment, wellness retreats, artwork and tradition, and journey actions corresponding to nature and out of doors experiences.
Advertising and marketing applications for 2025
To realize its goal of 918,480 Indian guests in 2025, Indonesia’s Ministry of Tourism has outlined a number of key advertising and marketing initiatives together with gross sales missions, collaborations with collaborating with airways, resorts, and native stakeholders to create tailor-made journey packages and likewise internet hosting unique Fam journey.
Indonesia additionally plans to launch joint advertising and marketing campaigns with Indian companions, together with a collaboration with MakeMyTrip (MMT). These initiatives goal to deepen engagement with the Indian journey commerce and showcase Indonesia’s numerous choices.
Concentrate on area of interest markets and experiences
This yr, Indonesia is specializing in area of interest markets corresponding to marriage ceremony tourism, honeymooners, family-packed excursions, and luxurious journey. The RICH (Wealthy Cultural and Heritage) method shall be central to promotions, highlighting Indonesia’s distinctive cultural and pure heritage.
On the occasion, trade companions current advised selling lesser-known locations and actions, together with journey journey, self-drive excursions, and wellness tourism. “We have to promote experiences, not simply locations,” mentioned one tour operator. “Creating distinctive experiences shall be key to attracting extra Indian travellers.”
