Wyndham Hotels & Resorts, the world’s largest hotel franchising firm, reported spectacular development throughout Europe, the Center East, Eurasia, and Africa (EMEA) in 2024. With 51 new resorts opened and 83 contracts signed, Wyndham added over 6,400 rooms to its portfolio, additional strengthening its presence within the area. This growth included notable developments in France, India, Spain, Turkey, and Portugal, underscoring Wyndham’s dedication to enhancing its footprint in high-demand journey markets.
The corporate’s development in EMEA is a key a part of its world technique, contributing to a 5% year-over-year enhance in its global development pipeline, now at a document 252,000 rooms. Moreover, the area noticed a ten% enhance in revenue per available room (RevPAR), additional solidifying Wyndham’s management in hospitality. As a part of its Proprietor First™ method, the corporate continues to make sure long-term success for its franchisees, an important think about its ongoing growth.
Dimitris Manikis, President of EMEA at Wyndham Accommodations & Resorts, commented, “Our robust momentum in 2024 displays each the energy of our model portfolio and the rising regional demand. We proceed to increase into high-growth segments comparable to extended stays and branded residences whereas reinforcing our presence in midscale and upscale markets.”
Wyndham’s give attention to market diversification is especially evident in Turkey, the place it stays the most important worldwide resort firm, with round 120 properties. Key openings embrace Days Inn by Wyndham Alanya and Wyndham Backyard Cambasi in Ordu. In India, Wyndham’s development continued with a number of Ramada and Ramada Encore openings, together with new resorts in Ahmedabad, Srinagar, and Bhiwadi.
The corporate’s increasing branded residences portfolio can be noteworthy, with new developments deliberate in Spain and Greece, highlighting its long-term development technique. Wyndham’s dedication to offering worth to its homeowners via modern know-how and a worldwide community of loyal clients additional solidifies its management within the trade.
