Edible Backyard AG (Nasdaq: EDBL) has introduced a brand new partnership with Freshtown Market to distribute its USDA Natural herb product line. The collaboration, introduced on March 11, 2025, will develop the provision of Edible Backyard’s recent herbs, together with basil, cilantro, and parsley, by way of Freshtown’s regional grocery store community.
As a member of the Foodtown grocery store cooperative, Freshtown Market leverages collective shopping for energy to supply aggressive pricing whereas sustaining high-quality requirements. This strategic partnership aligns with Edible Backyard’s mission as ‘The Taste Maker’ to offer recent, sustainably grown produce to health-conscious shoppers.
The partnership goals to deal with rising shopper demand for recent, natural, and sustainably sourced merchandise whereas making these choices extra accessible by way of Freshtown’s retail community. The collaboration additionally helps regionally pushed farming practices and enhances Freshtown’s present Jersey Contemporary suppliers.
Edible Backyard AG (Nasdaq: EDBL) ha annunciato una nuova partnership con Freshtown Market per distribuire la sua linea di erbe biologiche USDA. La collaborazione, annunciata l’11 marzo 2025, espanderà la disponibilità delle erbe fresche di Edible Backyard, tra cui basilico, coriandolo e prezzemolo, attraverso la rete di supermercati regionali di Freshtown.
Come membro della cooperativa di supermercati Foodtown, Freshtown Market sfrutta il potere d’acquisto collettivo per offrire prezzi competitivi mantenendo normal di alta qualità. Questa partnership strategica si allinea con la missione di Edible Backyard come ‘Il Creatore di Sapori’ per fornire prodotti freschi e coltivati in modo sostenibile ai consumatori attenti alla salute.
La partnership mira a rispondere alla crescente domanda dei consumatori per prodotti freschi, biologici e provenienti da fonti sostenibili, rendendo queste opzioni più accessibili attraverso la rete di vendita al dettaglio di Freshtown. La collaborazione supporta anche pratiche agricole locali e completa i fornitori Jersey Contemporary già esistenti di Freshtown.
Edible Backyard AG (Nasdaq: EDBL) ha anunciado una nueva asociación con Freshtown Market para distribuir su línea de productos de hierbas orgánicas USDA. La colaboración, anunciada el 11 de marzo de 2025, ampliará la disponibilidad de las hierbas frescas de Edible Backyard, incluyendo albahaca, cilantro y perejil, a través de la pink de supermercados regionales de Freshtown.
Como miembro de la cooperativa de supermercados Foodtown, Freshtown Market aprovecha el poder de compra colectivo para ofrecer precios competitivos manteniendo altos estándares de calidad. Esta asociación estratégica se alinea con la misión de Edible Backyard como ‘El Creador de Sabores’ para proporcionar productos frescos y cultivados de manera sostenible a los consumidores conscientes de la salud.
La asociación tiene como objetivo abordar la creciente demanda de los consumidores por productos frescos, orgánicos y de origen sostenible, al tiempo que hace que estas opciones sean más accesibles a través de la pink minorista de Freshtown. La colaboración también apoya las prácticas agrícolas impulsadas localmente y complementa a los proveedores Jersey Contemporary existentes de Freshtown.
Edible Backyard AG (Nasdaq: EDBL)는 Freshtown Market와 파트너십을 체결하여 USDA 유기농 허브 제품 라인을 배포한다고 발표했습니다. 2025년 3월 11일에 발표된 이 협력은 Freshtown의 지역 슈퍼마켓 네트워크를 통해 Edible Garden의 신선한 허브, 바질, 고수, 파슬리를 포함한 제품의 가용성을 확대할 것입니다.
Foodtown 슈퍼마켓 협동조합의 일원인 Freshtown Marketplace는 집단 구매력을 활용하여 높은 품질 기준을 유지하면서 경쟁력 있는 가격을 제공합니다. 이 전략적 파트너십은 ‘맛의 제조자’로서의 Edible Garden의 사명과 일치하여 건강을 중시하는 소비자에게 신선하고 지속 가능하게 재배된 농산물을 제공하는 것입니다.
이 파트너십은 신선하고 유기농이며 지속 가능한 방식으로 조달된 제품에 대한 소비자의 증가하는 수요를 충족하고 이러한 옵션을 Freshtown의 소매 네트워크를 통해 더 쉽게 접근할 수 있도록 하는 것을 목표로 합니다. 또한 지역 중심의 농업 관행을 지원하고 Freshtown의 기존 Jersey Contemporary 공급업체를 보완합니다.
Edible Backyard AG (Nasdaq: EDBL) a annoncé un nouveau partenariat avec Freshtown Market pour distribuer sa gamme de produits d’herbes biologiques USDA. La collaboration, annoncée le 11 mars 2025, élargira la disponibilité des herbes fraîches d’Edible Backyard, y compris le basilic, la coriandre et le persil, à travers le réseau de supermarchés régionaux de Freshtown.
En tant que membre de la coopérative de supermarchés Foodtown, Freshtown Market tire parti du pouvoir d’achat collectif pour offrir des prix compétitifs tout en maintenant des normes de qualité élevées. Ce partenariat stratégique s’aligne avec la mission d’Edible Backyard en tant que ‘Fabricant de Saveurs’ pour fournir des produits frais et cultivés de manière sturdy aux consommateurs soucieux de leur santé.
Le partenariat vise à répondre à la demande croissante des consommateurs pour des produits frais, biologiques et issus de sources durables tout en rendant ces choices plus accessibles grâce au réseau de vente au détail de Freshtown. La collaboration soutient également des pratiques agricoles locales et complète les fournisseurs Jersey Contemporary existants de Freshtown.
Edible Backyard AG (Nasdaq: EDBL) hat eine neue Partnerschaft mit Freshtown Market angekündigt, um seine USDA-zertifizierte Bio-Kräuterproduktlinie zu vertreiben. Die Zusammenarbeit, die am 11. März 2025 bekannt gegeben wurde, wird die Verfügbarkeit von Edible Gardens frischen Kräutern, darunter Basilikum, Koriander und Petersilie, über das regionale Supermarkt-Netzwerk von Freshtown erweitern.
Als Mitglied der Foodtown-Supermarktkoproduktion nutzt Freshtown Market die kollektive Kaufkraft, um wettbewerbsfähige Preise anzubieten und gleichzeitig hohe Qualitätsstandards aufrechtzuerhalten. Diese strategische Partnerschaft steht im Einklang mit der Mission von Edible Backyard als ‘Der Geschmackshersteller’, frische, nachhaltig angebaute Produkte für gesundheitsbewusste Verbraucher bereitzustellen.
Die Partnerschaft zielt darauf ab, der wachsenden Nachfrage der Verbraucher nach frischen, biologischen und nachhaltig beschafften Produkten gerecht zu werden und diese Optionen über Freshtowns Einzelhandelsnetzwerk zugänglicher zu machen. Die Zusammenarbeit unterstützt auch lokal orientierte landwirtschaftliche Praktiken und ergänzt die bestehenden Jersey Contemporary-Lieferanten von Freshtown.
Optimistic
- New retail distribution partnership increasing market attain
- Entry to Foodtown cooperative’s established retail community
- Strategic positioning in health-conscious shopper phase
Insights
Edible Backyard’s new distribution settlement with Freshtown Market represents a modest however strategic enlargement of the corporate’s retail footprint. As a managed surroundings agriculture (CEA) producer specializing in natural herbs, this partnership provides EDBL entry to a brand new buyer base by way of Freshtown’s regional presence.
The partnership with Freshtown Market, which is a part of the bigger Foodtown cooperative, demonstrates Edible Backyard’s capacity to safe shelf area within the aggressive recent produce class. This alignment with a retailer centered on high quality and native sourcing is according to EDBL’s positioning as a premium, sustainable model.
From a monetary perspective, whereas the announcement lacks particular income projections or contract phrases, distribution enlargement is essential for a small-cap firm (
For buyers contemplating EDBL’s development trajectory, this partnership represents incremental progress in constructing the corporate’s retail community. The give attention to natural, sustainably grown produce additionally positions the corporate in a rising shopper phase that sometimes instructions premium pricing, doubtlessly supporting greater margins in comparison with standard produce.
This partnership with Freshtown Market represents a calculated enlargement of Edible Backyard’s distribution community by way of a strategic regional channel. The corporate’s managed surroundings agriculture (CEA) mannequin supplies them with distinct benefits within the herb class, providing consistency and high quality that conventional field-grown producers wrestle to match.
By leveraging Freshtown’s membership within the Foodtown cooperative, Edible Backyard positive aspects entry to a retail companion with established shopping for energy and distribution techniques. This represents an environment friendly market entry technique that reduces the everyday challenges of securing new retail accounts individually.
The give attention to natural certification is especially noteworthy within the herb class, the place shopper considerations about pesticide utilization run excessive. Edible Backyard’s USDA Natural certification creates a significant differentiation within the recent herb phase, which historically sees greater margins than standard produce classes.
From a provide chain perspective, the regional nature of this partnership aligns nicely with Edible Backyard’s sustainability messaging. CEA manufacturing fashions already scale back transportation distances in comparison with standard rising areas, and partnering with regional retailers additional enhances this benefit whereas doubtlessly decreasing logistics prices and bettering product freshness.
Edible Backyard’s new distribution partnership with Freshtown Market represents a strategic enlargement of its retail footprint, significantly vital given the corporate’s small
Whereas the announcement lacks particular income projections or contract phrases, this partnership provides Edible Backyard entry to Freshtown’s buyer base and potential leverage by way of Freshtown’s membership within the bigger Foodtown cooperative. This connection may doubtlessly open doorways to further shops throughout the cooperative’s community over time.
The herb class historically instructions greater margins than many different produce gadgets, and Edible Backyard’s USDA Natural certification creates significant differentiation in a phase the place shoppers are significantly involved about pesticide utilization. The corporate’s managed surroundings agriculture (CEA) mannequin provides consistency benefits over conventional farming strategies, producing herbs with dependable high quality and look year-round.
From a provide chain perspective, the regional nature of this partnership aligns completely with Edible Backyard’s sustainability messaging whereas doubtlessly decreasing transportation prices and bettering product freshness. This operational effectivity may contribute positively to margins over time.
For buyers, this partnership represents incremental progress reasonably than a transformative growth. Nevertheless, for a micro-cap firm constructing its market presence, these strategic retail expansions collectively contribute to the expansion trajectory wanted to attain sustainable profitability. The partnership’s give attention to premium, natural merchandise positions Edible Backyard in a rising shopper phase that helps greater value factors than standard options.
BELVIDERE, NJ, March 11, 2025 (GLOBE NEWSWIRE) — Edible Backyard AG Integrated (“Edible Backyard” or the “Firm”) (Nasdaq: EDBL, EDBLW), a pacesetter in managed surroundings agriculture (CEA), regionally grown, natural, sustainable produce and merchandise, in the present day introduced that its USDA Natural herb product line will now be out there at Freshtown Market. As a regional grocery store chain and member of the Foodtown grocery store cooperative, Freshtown Market leverages shared shopping for energy and sources to supply aggressive pricing and high-quality merchandise. This partnership aligns with Edible Backyard’s mission to offer the freshest, sustainably grown produce to shoppers in search of flavorful herbs to reinforce their meals.
“We’re happy to companion with Freshtown Market to deliver our USDA Natural herbs to their prospects,” stated Jim Kras, CEO of Edible Backyard. “As The Taste Maker, Edible Backyard®,’ our mission is to ship the freshest and most flavorful herbs to our retail companions and their prospects. This partnership is a direct response to evolving shopper preferences for recent, natural, and sustainably sourced merchandise. By positioning our merchandise in Freshtown Market, a retailer recognized for these attributes, we’re strategically capturing the rising phase of health-conscious shoppers who search premium, sustainably grown elements.”
“Partnering with Freshtown Market is a strategic transfer that aligns seamlessly with Foodtown’s mission to offer recent, high-quality merchandise at aggressive costs. This collaboration will make our USDA Natural herbs extra accessible to shoppers and communities, that includes quite a lot of favorites like basil, cilantro, and parsley—all cultivated with a powerful dedication to high quality and sustainability. By supporting regionally pushed farming practices, this partnership additionally addresses the rising demand for recent, health-focused choices. Edible Backyard’s USDA Natural herbs will improve Freshtown Market’s number of recent and regionally sourced merchandise from Jersey Contemporary suppliers.”
ABOUT EDIBLE GARDEN®
Edible Backyard AG Integrated is a pacesetter in managed surroundings agriculture (CEA), regionally grown, natural, and sustainable produce and merchandise backed by Zero-Waste Impressed® subsequent technology farming. Provided at over 5,000 shops within the US, Edible Backyard is disrupting the CEA and sustainability expertise motion with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software program and self-watering in-store shows. The Firm at the moment operates its personal state-of-the-art greenhouses and processing services in Belvidere, New Jersey and Grand Rapids, Michigan, and has a community of contract growers, all strategically positioned close to main markets within the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software program optimizes rising in vertical and conventional greenhouses whereas in search of to cut back pollution-generating meals miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering show is designed to extend plant shelf life and supply an enhanced in-store plant show expertise. Edible Backyard can also be a developer of elements and proteins, offering an accessible line of plant and whey protein powders beneath the Vitamin Manner® and Vitamin Whey® manufacturers. As well as, the Firm’s Kick Sports activities Vitamin line options premium efficiency merchandise that cater to in the present day’s health-conscious athletes. Moreover, Edible Backyard provides a line of sustainable meals flavoring merchandise resembling Pulp connoisseur sauces and chili-based merchandise. For extra info on Pulp merchandise go to https://www.pulpflavors.com/. For extra info on Vitamin Whey® merchandise go to https://vitaminwhey.com/. For extra info on Edible Backyard go to https://ediblegardenag.com/.
Ahead Trying Statements
This press launch accommodates forward-looking statements, together with with respect to the Firm’s development methods, the Firm’s capacity to enhance its monetary outcomes, and efficiency as a public firm. The phrases “imagine,” “design,” “count on,” “intend,” “goal,” “search,” “technique,” “will,” and related expressions are meant to establish forward-looking statements. These forward-looking statements are topic to numerous dangers, uncertainties, and assumptions, together with market and different circumstances, the Firm’s capacity to attain its development goals, and different elements set forth within the Firm’s filings with the Securities and Change Act Fee, together with the Firm’s annual report on Type 10-Okay for the 12 months ended December 31, 2023 and subsequent quarterly studies. Precise outcomes would possibly differ materially from these specific or implicit within the forward-looking statements. The Firm undertakes no obligation to replace any such forward-looking statements after the date hereof to adapt to precise outcomes or modifications in expectations, besides as required by regulation.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
What new retail partnership did Edible Backyard (EDBL) announce in March 2025?
Edible Backyard introduced a partnership with Freshtown Market to distribute its USDA Natural herb product line by way of their regional grocery store community.
What merchandise will Edible Backyard (EDBL) provide to Freshtown Market?
Edible Backyard will provide USDA Natural herbs together with basil, cilantro, and parsley to Freshtown Market shops.
How does the Freshtown partnership align with Edible Backyard’s (EDBL) enterprise technique?
The partnership aligns with Edible Backyard’s mission to offer recent, sustainably grown produce whereas focusing on health-conscious shoppers by way of strategic retail partnerships.
What market benefit does the Freshtown-Edible Backyard (EDBL) partnership leverage?
The partnership leverages Freshtown’s membership within the Foodtown cooperative, which supplies shared shopping for energy for aggressive pricing whereas sustaining product high quality.
