- Homegrown UAE app Platable champions meals waste discount, backed by Humanely Sincere, aligns with nationwide sustainability objectives of slicing meals waste by 50% by 2030
DUBAI, UAE, March 11, 2025 /PRNewswire/ — Platable (https://www.platablenow.com/), an progressive homegrown meals tech app, is tackling the UAE’s meals waste downside with a groundbreaking scalable and sustainable resolution by enabling meals and beverage (F&B) shops to promote surplus meals at discounted charges. Co-founded by Salmaan Mohammad, Platable connects F&B shops with shoppers, enabling them to buy surplus, high-quality meals at discounted costs by means of a novel ‘thriller field’ mannequin. This strategy, benefiting companies and shoppers whereas considerably contributing to environmental sustainability, has gained help from outstanding figures like Rashid Aslam, promoter of the Humanely Sincere initiative, cementing the nation’s dedication to this important difficulty.
Rashid Aslam with Platable Group
Rashid Aslam
Platable addresses the urgent difficulty of meals waste within the UAE, the place a mean particular person wastes about 2.7 kilograms of meals each day, contributing to just about AED 15 billion value of meals discarded yearly whereby eating places alone account for 35% of this waste. Impressed by profitable fashions like ‘Too Good to Go,’ Salmaan acknowledged the pressing want for a localized resolution.
“Throughout my time in Riyadh, I delved into the meals house and sustainability, and discovered the quantity of meals waste was staggering,” says Salmaan Mohammad, Co-Founder & CEO of Platable. “I knew I needed to create a platform that might make an actual distinction. Right here, Platable extends past lowering meals waste. By providing high quality meals at decrease costs, individuals who weren’t usually in a position to afford these manufacturers can now entry good meals at an amazing value,” provides Salmaan, who brings 11 years of expertise and a deep-rooted dedication to tech-driven sustainability options.
Rashid Aslam, promoter of the Humanely Sincere initiative and entrepreneur of main enterprises throughout various sectors like F&B, retail, hospitality, tech, and authorities companies, champions ventures that mix technological innovation with sustainable practices. Guided by his ‘Humanely Sincere’ philosophy and initiative, he focuses on rising markets within the GCC and India, supporting visionaries who create significant influence and drive development, balancing function with prosperity.
Meals waste is a urgent difficulty within the UAE, with per capita waste ranges considerably greater than in Europe or North America. Throughout Ramadan, this downside is exacerbated because of the cultural emphasis on massive meals and beneficiant parts. Platable immediately helps the UAE’s Nationwide Meals Loss and Waste Initiative and the nation’s sustainability objectives of slicing meals waste by 50% by 2030.
“Each funding is basically a enterprise resolution, pushed by the potential for financial achieve. However, when approached with honesty and a way of duty, it turns into actually sustainable. I imagine in constructing enterprises on a basis of honesty and a human-centric strategy. That is exactly why I invested in Platable,” says Rashid Aslam, whose funding in Platable has fuelled its speedy development.
“Meals waste is a world problem, and the UAE is actively pursuing sustainable options. Platable’s progressive mannequin repurposes surplus meals, benefiting companies, shoppers, and the setting. This additionally aligns completely with my perception within the energy of expertise to resolve real-world issues. By means of Platable, we’re empowering companies to be extra sustainable, offering reasonably priced meals choices to all, and collectively contributing to a more healthy planet,” he provides.
Platable operates as a market for surplus meals, permitting eating places, bakeries, and supermarkets to record unsold stock as ‘shock bins.’ Customers can reserve these bins at discounted costs with out understanding the precise contents, guaranteeing that high-quality meals is redistributed effectively.
Since its beta launch in December 2024, Platable has skilled speedy development, on boarding over 65 manufacturers and securing partnerships with main gamers comparable to Dunkin, Krispy Kreme, Frequent Grounds and lots of extra. The app has already seen near 10,000 natural downloads, with the official launch scheduled for mid of Ramadan 2025, the corporate expects to promote 75-80% of all listed each day stock.
Notably, the app has been chosen to affix the celebrated tenth cohort of the Misk Entrepreneurship Accelerator, a program backed by the Saudi Arabian authorities to foster and scale progressive companies by offering entry to capital and mentorship.
Platable is presently accessible in Dubai and plans to broaden throughout the UAE and GCC, operates on a commission-based mannequin, charging distributors a small share per order whereas protecting the service free for shoppers. Because the platform scales, the corporate plans to introduce subscription fashions for distributors and company partnerships to additional drive influence. Future plans embody enabling donations by means of the platform in partnership with authorities entities and charitable foundations.
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