A rising variety of girls are decided to take management of their monetary future, however the finance trade stays closely male-dominated. Three girls—Anna-Sophie Hartvigsen, Emma Due Bitz, and Camilla Falkenberg—are altering that with Feminine Make investments, a platform designed to show girls the best way to make investments, construct wealth, and achieve monetary confidence.
What began as a group initiative in Denmark has now grown into a world motion spanning 125 nations, empowering girls to take cost of their funds by webinars, programs, and monetary literacy content material. IBT UK spoke with Hartvigsen concerning the firm’s mission, the £18.2 million ($23 million) in funding they secured, and why investing is not only for the rich.
From Ardour Mission to International Motion
Hartvigsen, Bitz, and Falkenberg grew up in Denmark and developed an early curiosity in finance, however rapidly realised how unique and unwelcoming the trade might be for ladies.
‘Regardless of having an educational background in finance and enterprise, I nonetheless discovered that almost all funding areas have been dominated by males,’ Hartvigsen instructed IBT UK. ‘That realisation, mixed with my co-founders’ experiences, made us decided to create a platform that makes investing accessible and empowering for ladies.’
That dedication led to Feminine Make investments, an organization constructed on the assumption that monetary literacy should not be a luxurious. Since its launch in 2019, the founders have printed a bestselling e-book, Ladies Simply Wanna Have Funds (2023), which made the Sunday Occasions Bestseller listing, been featured in Forbes’ 30 Beneath 30 (2020), and grown their group to hundreds of paying members worldwide.
Their greatest market? The UK, the place British girls are displaying an growing curiosity in studying the best way to handle and develop their wealth.
Breaking Limitations in Finance—And Securing £18.2 Million in Funding
Picture courtesy of Anna-Sophie Hartvigsen
Convincing traders that ladies truly wished monetary training wasn’t simple. Enterprise capital funding for female-led companies is notoriously scarce, with only one% of VC funding going to women-founded startups.
‘Many individuals dismissed the thought, assuming girls weren’t serious about investing,’ Hartvigsen stated. ‘We stayed persistent, constructed a group, and finally secured $23 million (£18.2 million) in funding, proving that ladies are hungry for monetary empowerment.’
Why Ladies Battle to Make investments—And How Feminine Make investments is Altering That
Ladies face each structural and psychological obstacles on the subject of investing, Hartvigsen defined. ‘The finance trade has been constructed by and for males, which implies the sources and techniques accessible usually do not align with girls’s realities.’
This concern is compounded by the boldness hole—girls are socialised to be cautious with cash, whereas males are inspired to take dangers. ‘Ladies are simply as succesful as males on the subject of investing, however they usually hesitate attributable to a scarcity of illustration and monetary training,’ she added.
Mindset Over Maths—The Key to Investing Success
Many individuals assume that being good with numbers or taking huge dangers is what makes an amazing investor, however Hartvigsen argues that mindset is way extra essential.
‘Probably the most profitable traders are constant and long-term centered,’ she defined. ‘It is about having endurance, curiosity, and confidence—believing that monetary independence is inside your attain and that you just need to construct wealth.’
The Way forward for Feminine Make investments—And Why the Mission Is not Over But
To maintain up with an ever-changing financial system, Feminine Make investments repeatedly updates its content material, collaborates with monetary specialists, and listens to its group’s wants.
‘Monetary training is not static—it has to evolve with the market,’ Hartvigsen stated. ‘Whether or not it is new funding methods, coverage modifications, or financial shifts, we guarantee our members have probably the most up-to-date and sensible data.’
Crucially, Feminine Make investments is not only for the rich—it is designed to be accessible to girls of all backgrounds. The platform affords free sources, webinars, and inexpensive memberships in order that any lady, no matter earnings degree, can learn to make investments.
‘Investing is not only for millionaires—it is a instrument for anybody trying to safe their future,’ Hartvigsen stated.
One Key Lesson: It is Not About How A lot You Earn, However How You Handle It
For ladies trying to achieve monetary independence, Hartvigsen has one key piece of recommendation: ‘Monetary independence is not about how a lot cash you make—it is about the way you handle it.’
Many individuals assume they want giant quantities of cash or high-risk investments to achieve success. Hartvigsen disagrees.
‘It is about constructing monetary safety by financial savings, understanding threat, and steadily growing funding publicity,’ she stated. ‘The main target ought to be on long-term stability, not short-term wins.’
Scared to Begin? ‘Begin Small and Begin Now’
For ladies intimidated by the inventory market, Hartvigsen says a very powerful factor is to only begin—even when it is small.
‘Taking step one is extra essential than figuring out every thing upfront,’ she stated. ‘Begin with accessible platforms, spend money on index funds, and deal with studying as you go.’
A Motion That is Simply Getting Began
The long-term objective for Feminine Make investments is straightforward: ‘We need to shut the monetary gender hole as rapidly as doable.’
‘Our mission is to make sure that each lady has entry to monetary training so she will be able to make knowledgeable selections, construct wealth, and have the liberty to reside life on her personal phrases,’ Hartvigsen stated. ‘We would like monetary literacy to be the norm for ladies—not the exception.’
Final summer time, Feminine Make investments made waves in London by putting in an enormous hourglass in key places, symbolising that ‘time is operating out on monetary gender equality’.
The marketing campaign was impressed by the World Financial Discussion board’s International Gender Hole Report, which estimated that it will take 169 years to shut the monetary gender hole. Ladies from the Feminine Make investments group signed the hourglass in solidarity, displaying their dedication to altering that statistic—one funding at a time.
Increasing to the US—And What’s Subsequent
Subsequent on the horizon? Growth into the U.S. market—a transfer that Hartvigsen describes as each ‘scary and thrilling’. Within the meantime, Feminine Make investments is about to host a webinar on monetary literacy on thirteenth February 2025, giving girls sensible methods to construct their funding portfolios.
Why Feminine Make investments Issues
For Hartvigsen, probably the most rewarding a part of the journey has been seeing girls rework their lives. ‘Listening to tales of girls overcoming challenges—divorce, sickness, monetary hardship—and taking management of their funds is extremely rewarding,’ she stated.
Feminine Make investments is greater than a monetary platform—it is a motion. By making a welcoming area for ladies to find out about finance, Hartvigsen, Bitz, and Falkenberg aren’t simply empowering people—they’re difficult the established order of the monetary world.
Feminine Make investments is proving that girls are able to take management of their funds—and the finance trade must catch up. With their world group, rising affect, and multi-million-pound funding, the Feminine Make investments founders aren’t simply altering monetary training—they’re altering the sport.
