MARBELLA has change into Spain’s costliest vacationer vacation spot for lodge stays, based on the newest figures from Spain’s Nationwide Statistics Institute (INE).
The info reveals that inns within the Costa del Sol hotspot commanded an eye-watering €214 per evening.
The determine considerably outpaces different main vacationer locations, with Barcelona trailing at €173 and Madrid at €153 per evening. Malaga metropolis ranked notably decrease at €139.
“We’ve seen record-breaking lodge profitability, with charges hovering to €332 in August and €299 in December,” Marbella’s Mayor Ángeles Muñoz mentioned.
READ MORE: Spain negotiates direct flight between Canada and major tourist airport
“These figures show we’re efficiently tackling seasonality whereas strengthening our place in new markets, notably the USA.”
The luxurious resort city broke its personal document in eight out of twelve months final yr, whereas additionally reaching historic highs in income per out there room, averaging €148 all year long, with August peaks reaching €289.
The statistics paint an image of a booming tourism sector, with lodge occupancy between April and October hovering close to 80% – an unprecedented achievement for what was historically thought-about the low season.
READ MORE: Non-lucrative visa in Spain: How it works and who can apply
Customer numbers inform an equally spectacular story, with town welcoming 719,151 vacationers who accounted for two,584,174 in a single day stays.
Spanish vacationers led the pack with 201,923 guests, adopted by British holidaymakers at 120,685. Germany (33,621), France (33,092), the Netherlands (29,130), Eire (28,833) and the USA (26,588) rounded out the highest markets.
Tourism Director Laura de Arce highlighted the various size of stays amongst totally different nationalities.
“Whereas Spanish guests usually keep for two.65 days, making shorter however frequent visits all year long, worldwide vacationers common 3.82 days, with British, German, and Irish guests usually having fun with the longest stays,” she mentioned.
READ MORE: Spain plans to reduce working week to 37.5 hours: Government says it will ‘modernise’ the country
The town’s tourism workplace has been notably centered on capturing the American market, lately launching a serious promotional marketing campaign in New York that included video shows in Instances Sq. and Hudson Yards.
The technique seems to be paying off, with rising curiosity from US guests in each tourism and actual property funding.
Muñoz added that these figures ‘reaffirm our management and dedication to high quality, transferring away from mass tourism fashions’ – a technique that seems to be paying dividends for the upmarket Costa del Sol vacation spot.
