On the subject of standing out on-line, connecting with potential company and boosting gross sales, journey manufacturers now require the assist of a specialist hospitality marketing agency.
Spain-based Peregryn Company was created to fulfil that want, providing branding and digital advertising and marketing for journey and tourism manufacturers.
The boutique company combines model strategists and copywriters, designers and web optimization specialists to supply a collection of companies to hospitality manufacturers, engaged on a versatile foundation.
“As purveyors of experiences, hospitality manufacturers have to harness the facility of storytelling and web optimization to speak their worth, present what makes them totally different and construct a relationship with their clients,” mentioned co-founder Sarah Gordon. “We’re delighted to assist these manufacturers develop and appeal to extra shoppers.”
Concerning the founders
Peregryn Company is led by revered journey journalist Sarah Gordon and branding and web optimization specialist José Valdivieso. They carry their respective experience collectively to assist lodge and journey manufacturers talk successfully and finally enhance bookings.
A former journey editor at MailOnline and The Telegraph, who continues to contribute to publications as various as The Instances and Nationwide Geographic Traveller, Sarah is taken into account a go-to skilled for each her editorial and industrial experience.
With an extra 10 years of expertise in advertising and marketing, she has managed industrial campaigns within the media for the likes of British Airways, Model USA, American Categorical and Tourism Australia.
Hospitality digital advertising and marketing professional Joe has launched and managed manufacturers throughout industries and spent the previous six years working with journey manufacturers reminiscent of Ikos Resorts, Canaves Assortment and One&Solely Kéa Island.
Supporting journey leaders
As an offshoot of established content material advertising and marketing company Contese, Peregryn focuses on model improvement assist and digital advertising and marketing methods for hospitality manufacturers. The brand new devoted model comes on account of natural progress throughout the company that demanded a devoted group to collaborate with leaders within the journey trade.
In addition to working with shoppers on a retainer foundation, Peregryn additionally gives ad-hoc pricing and assist for particular initiatives, delivering the particular experience and assist that small advertising and marketing groups have to make an actual affect.
The Peregryn group has labored with famend Greek lodge model Ikos Resorts for greater than 5 years, together with with the launch of its new Spanish resorts Ikos Andalusia in Malaga and Ikos Porto Petro in Mallorca. Peregryn’s work has encompassed full web site content material improvement for Ikos, together with inventive copywriting for model campaigns, social media content material and in-resort communications.
The company has additionally labored with prestigious manufacturers forward of their launches, offering model naming, brand design and web site improvement companies for luxurious Barcelona property Casa Epicuri. It offered inventive content material assist for groundbreaking One&Solely Kéa Island, in Greece, and web site content material to mirror the distinctive tone of voice of star-studded Phoenix lodge The World Ambassador.
Boosting bookings
As a specialist in digital advertising and marketing for journey and tourism, Peregryn harnesses web optimization to carry the best site visitors to hospitality web sites together with inventive storytelling that retains them there – and finally results in bookings.
The Peregryn group are masters at suggesting purpose-led content material methods for journey and hospitality companies. They generate concepts for blogs, social media, and different value-driven content material, combining these with data-driven web optimization experience dand hospitality digital advertising and marketing campaigns.
The Mediterranean specialists
As recognised leaders of their subject, Sarah and José have unparalleled experience within the area. Sarah was lately appointed to handle a industrial marketing campaign for the Spanish Vacationer Workplace for the Day by day Telegraph, and continues to be commissioned for editorial journey items about Spain for The Instances. She is aware of what journey shoppers are on the lookout for and find out how to place content material with the best tone to attraction to them. Joe’s web optimization expertise targets travellers looking in each English and Spanish, to spice up site visitors and bookings from a number of audiences.
Further shoppers in Greece, reminiscent of One&Solely Kéa Island and the Canaves Assortment on the island of Santorini, plus expansive editorial expertise in journey writing all through Italy and France imply that Peregryn is completely positioned to increase their experience by means of the complete Mediterranean basin. From its base in Valencia, the place each Joe and Sarah have lived for 5 years, Peregryn presents perception into the Spanish and Mediterranean journey markets from a world perspective.
A brand new means of working
The in-house advertising and marketing groups of hospitality companies are sometimes stretched skinny. Peregryn Company provides them the versatile and agile assist that they want, by filling any gaps of their experience and providing inventive perception and options. As enthusiastic travellers themselves, the founders are keen about serving to nice journey manufacturers do properly.
“It’s not possible for a small in-house group to handle the web site, PR, web optimization, promoting and branding, alone,” mentioned Joe. “That’s the issue that Peregryn has been created to resolve. We assist complement inner groups as and once they want us, delivering specialist experience on a versatile foundation.”
With its dynamic and tailor-made strategy, and its regional experience within the Mediterranean, Peregryn is ideally positioned to assist journey companies with their hospitality digital advertising and marketing.
To seek out out extra, get in contact with the group at weare@peregryn.agency
