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Ever since MSNBC signed radical activist Al Sharpton as a weeknight host in 2011, the topic of media ethics has been irrelevant. A “information” community that hires a person who notoriously unfold the Tawana Brawley rape hoax within the 80s – and paid $65,000 in damages for it – doesn’t suggest “information” is their prime concern. As a substitute, MSNBC certainly thought it might quiet any issues in regards to the racial range of its hosts by hiring some of the inflammatory Black activists that may very well be discovered.
This partnership started after a spherical of sugar-boost profiles. On “60 Minutes,” longtime CBS correspondent Lesley Stahl oozed Sharpton was an Obama insider, “a trusted White Home adviser who’s turn out to be the president’s go-to black chief.” Tongues wagged that MSNBC was doing Obama a favor, or that Sharpton was rewarded for supporting Comcast’s bid to purchase NBC Common in 2010.
For 13 years now, MSNBC has by no means proven a shred of curiosity in media ethics relating to Sharpton’s “day job” as a race hustler, it doesn’t matter what the reason for the day was, from Trayvon Martin to George Floyd. The one time MSNBC restricted Sharpton was once they demoted his “PoliticsNation” present to weekends in 2015.
Nobody thinks Sharpton is a rankings draw. He perpetually loses to Fox Information, and infrequently to CNN, in his early-evening time slot on weekends. Reputation isn’t the purpose.
Again in 2010, MSNBC briefly suspended hosts Keith Olbermann and Joe Scarborough for donating to congressional candidates. Sharpton by no means needed to fear for one minute about appearances of political battle. There seem like no guidelines for Rev. Al.
Democrats who need his endorsement all rush to his Nationwide Motion Community conferences to hunt his blessing. Within the final aggressive Democratic presidential major marketing campaign in 2019, 13 presidential candidates (together with Joe Biden and Kamala Harris) made the pilgrimage to NAN.
This was underlined once more when MSNBC claimed it was “unaware” that Sharpton’s Nationwide Motion Community was given $250,000 in September and October by the Kamala Harris marketing campaign earlier than Harris accepted a softball interview on October 20.
MSNBC WAS ‘UNAWARE’ HARRIS CAMPAIGN GAVE $500K TO AL SHARPTON’S GROUP AHEAD OF FRIENDLY INTERVIEW
Harris was extraordinarily stingy in granting interviews to nationwide media, even to fiercely allied networks like MSNBC. It’s not onerous to think about that the donations to Sharpton helped her really feel extra snug that he would “play ball” along with her and never ask something tough. (Harris additionally accepted an interview from former CNN pundit Roland Martin, whose firm acquired $350,000 in Kamala marketing campaign money.)
In a press launch saying his Harris interview, Sharpton didn’t communicate of the donations, however gushed “Vice President Harris has been a pal of the Nationwide Motion Community for greater than 20 years, and I’m excited to welcome her on “PoliticsNation” this Sunday for what’s going to little question be a sturdy dialogue on the way forward for Black America.”
It wasn’t “strong.” Sharpton requested Harris 5 cozy what-say-you questions, not counting supportive statements about her ardour. He decried Trump for calling Harris a “s—t vice chairman,” and anxious about what we’re educating younger folks. The New York Times and others boosted Kamala’s reply that Trump “demeans the workplace” together with his crude discuss….versus MSNBC varieties continuously calling Trump a “fascist.”
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Sharpton’s ultimate softball was this: “As we speak is your birthday, and all of us replicate on our birthdays, what our life would imply. You known as me on my birthday. Thanks once more. What would you like, 50 years from now, historical past to say about Kamala Harris?”
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4 days after the Harris interview, Sharpton was in Michigan campaigning for Harris at 4 stops. Was MSNBC “unaware” of that activism? He routinely hosted “nonpartisan” occasions boosting Harris and warning about returning Trump to workplace.
Media ethicists warned about MSNBC’s entanglement. However entanglement has its advantages. Among the many base on MSNBC, Sharpton remains to be seen as a “civil rights icon,” not as a truth-mangling embarrassment.