The social media platform Bluesky gained over a million new customers within the week following the US presidential election, in line with firm spokesperson Emily Liu. This surge got here after Tesla CEO Elon Musk reiterated his assist for President-elect Donald Trump on X, previously Twitter, which resulted in lots of its customers expressing a need for another social media area.
“We’re seeing elevated exercise ranges throughout all totally different types of engagement,” Liu stated, as quoted by the New York Instances.
The vast majority of these new customers on Bluesky are from america, Canada, and Britain, in line with a New York Instances report.
Based in 2019 by former Twitter CEO Jack Dorsey, Bluesky transitioned from an invite-only platform to an open one in February. It presently boasts 15 million customers.
Social media customers have expressed their appreciation for Bluesky, saying it avoids US politics. “Bluesky is nice, no US politics or spam – discovered the outdated tech Twitter once more,” wrote one X person. One other person described the app as a “breath of recent air,” noting it comprises “no bots, no spam, and no faux information.”
Trump has not too long ago introduced that X-owner Musk and American entrepreneur Vivek Ramaswamy will lead the “Division of Authorities Effectivity” (DOGE) in his administration. Musk has been a constant supporter of Trump within the 2024 US presidential election and likewise appeared at his marketing campaign rally at Madison Sq. Backyard in New York Metropolis in October.
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Quite a few high-profile figures, together with celebrities, politicians, and media personalities, have additionally not too long ago joined or grow to be extra energetic on Bluesky. The platform has seen an inflow of left-leaning customers sharing quite a lot of content material, from private anecdotes to political commentary.
Regardless of this current progress, Bluesky stays considerably smaller than Threads, Meta’s competitor to X, which reported 275 million month-to-month energetic customers earlier this month.
