TOKYO, Nov 12 (News On Japan) –
Famend guitar model Fender has partnered with the beloved character Hiya Kitty in a brand new collaboration.
Fender, headquartered in the US, launched a spread of Hiya Kitty-themed guitars and equipment on Tuesday. The model’s flagship retailer in Harajuku, which opened final yr as Fender’s first flagship location in Asia, has been attracting a gentle stream of inbound vacationers. With this new collaboration, Fender goals to achieve a broader buyer base, together with girls.
Fender Music President Edward Cole: “Our expectations for Japan and the Asia-Pacific area are excessive. Gross sales have been rising over the previous decade, and we anticipate this pattern will proceed. We’ll maintain investing throughout the Asia-Pacific area.”
Supply: テレ東BIZ
