Simi Nwogugu, President & CEO of Junior Achievement (JA) Africa has introduced the launch of a marketing campaign to equip ten million women throughout Africa with entrepreneurship, management and advocacy abilities to construct thriving and sustainable communities, remove excessive poverty and cut back gender-based violence in sub-Saharan Africa. The marketing campaign, tagged 10 Million African Women (10MAG), is a name to motion for governments, companies, foundations, civil society organizations serving women, and people throughout Africa and the globe to accomplice with JA Africa to enhance entry to higher high quality training and financial participation alternatives for ladies and younger ladies in marginalized communities throughout Africa.
The 10MAG Marketing campaign will deal with vital challenges confronted by women and younger ladies in Africa, which embrace excessive charges of kid marriage and adolescent births, particularly in West and Central Africa, the place solely 33% of ladies full highschool, and one in seven women, and in some circumstances three in ten women, are married earlier than the age of 14. Even the younger ladies fortunate sufficient to complete their training and launch companies have a more durable time gaining access to financing required to develop their companies – solely 2% of enterprise capital funding in Africa went to women-led start-ups in 2024.
The marketing campaign launch coincided with the commencement ceremony of 52 women from seven African international locations – Eswatini, Ghana, Nigeria, South Africa, Tanzania, Zambia, and Zimbabwe – taking part within the LEAD Camp in Accra throughout the first week of March. LEAD stands for Management, Empowerment, Achievement and Growth, and is a week-long program that empowers high-achieving women to turn into leaders of their communities and international locations. The camp, which is sponsored by Delta Air Strains, featured feminine volunteers from the airline and completed ladies from varied industries, who served as function fashions to the women and bolstered JA Africa’s dedication to constructing a mindset and ability set for future success in every lady.
“We’re proud to assist the LEAD Camp and the 10MAG Marketing campaign, as they signify an enormous step towards empowering younger women throughout Africa,” mentioned Tad Hutcheson, Managing Director – Neighborhood Engagement, Delta Air Strains.
Empowering Younger Girls via Training and Alternative
10MAG, conceived by Simi Nwogugu as a part of her Aspen International Management Community (AGLN) fellowship, is designed to boost funding and assist for a number of applications aimed toward empowering younger women and girls. Along with JA applications, the marketing campaign may even assist programming from different non-profit organizations serving marginalized women throughout Africa. The official launch of the 10MAG marketing campaign passed off on March 8, 2025, in Accra, Ghana, alongside a particular certification ceremony inducting the LEAD Camp women because the inaugural cohort of the 10MAG community – a group that can present them with steady mentorship, assets, and alternatives to advance their management and entrepreneurship journeys.
“Africa can not obtain its full potential if half of its youth inhabitants is denied entry to high quality training and financial participation alternatives,” mentioned Simi Nwogugu. “The purpose of the 10MAG marketing campaign is to impress motion to equip our younger ladies with the instruments they should drive financial progress and lift themselves and their communities out of poverty. They may even be in management positions that allow them to construct social security nets for the women coming behind them. We invite all companies, governments,NGOs and people who share this imaginative and prescient to hitch us in growing the Africa of our desires, the place all younger individuals, no matter gender, can obtain their full potential.”
For extra details about #10MAG and easy methods to get entangled, go to www.10mag.org.
About JA Africa
JA Africa is considered one of Africa’s largest and most impactful youth-serving NGOs. JA Africa’s mission is to encourage and put together younger individuals in Africa to achieve a world financial system. Via the supply of palms on, immersive studying in work readiness, monetary well being, entrepreneurship, sustainability, STEM, economics, citizenship, ethics, and extra, the group empowers younger individuals to develop their entrepreneurial concepts, hone their work abilities, handle their earnings, and safe higher lives for themselves, their households, and their communities.
JA Africa has a presence in 23 international locations in sub-Saharan Africa and collectively reaches over a million youth every year. Study extra at www.ja-africa.org
