A fifth of U.S. adults now often get information on TikTok, up from simply 3% in 2020. The truth is, throughout that span, no social media platform we’ve studied has skilled quicker development in information consumption, in accordance with a brand new Pew Analysis Middle evaluation.
TikTok is primarily recognized for short-form video sharing and is especially popular among teens – 63% of whom report ever utilizing the platform.
But it surely has additionally develop into a preferred information supply for younger adults. In our new survey, 43% of adults underneath 30 say they often get information there, up from 9% in 2020.
Adults ages 30 to 49 have additionally more and more been getting information on TikTok: 1 / 4 now say they achieve this often, up from simply 2% 5 years in the past. A lot smaller shares of adults ages 50 to 64 and 65 and older say they often get information there (10% and three%, respectively, as of this 12 months).
When grownup TikTok customers particularly, information consumption has additionally elevated sharply in recent times. Greater than half of TikTok customers (55%) now say they often get information on the platform, up from 22% in 2020. TikTok is now on par with a number of different social media websites – together with X (previously Twitter), Fb and Reality Social – within the share of its grownup customers who often get information there.
Be aware: That is an replace of a submit initially revealed Nov. 15, 2023. Listed below are the questions used for this analysis, the topline and the survey methodology.
